Execution is often known as a form of expression. When execution is used in marketing, it often refers to how marketers carry out projects from idea to concept. But today there are still many people who do not understand Execution to work most effectively. When businesses clearly understand Execution, it will be a powerful weapon to help successfully conquer communication campaigns. Let's learn about what execution is through the following article.
What is execution and its importance in marketing
Nowadays, all brands always want to bring their messages to convey their brand identities to consumers. These things will somewhat impact consumers' awareness and purchasing behavior. Execution is how the story will be told. Execution also has different methods and means of conveying information. Includes all steps from concept creation to campaign completion and advertising to consumers. So it can be said that whether marketing achieves good results or not depends greatly on Execution.
Execution will become an extremely harmful weapon for the brand if understood clearly. Execution will help customers remember your business's message more strongly. Execution can also help retain customers and get customers to spread that message more widely.
When planning an implementation, there will always be many options to choose from, so being stuck for ideas often happens when choosing different options. Brainstorm always needs a process and has its own rules.
First, when starting to solve a case through existing ideas and concepts, which direction should the execution take (bold, paradoxical, tone of voice...). Should you deploy a new Execution or follow the old path and research in a different way? other. At the same time, you should also conduct research to understand yourself and your opponents so that you can take the best path.
Then there will be a detailed brainstorm . A tip often used to avoid running out of ideas is to write down everything you come up with. Many small ideas can help solve a larger problem.
Through many studies, changing our biological clock will also help our brains operate in new ways to come up with newer ideas. No matter what Brainstorm execution is or in which direction, the key point is to stick to the idea as well as the concept that has been outlined.
Questions related to Execution
How much budget is enough for the Execution campaign?
Depending on each target group, the answer will depend on many other factors. Find and consult experienced people to get the best answer.
Should Execution, Idea and Concept be deployed separately?
A campaign should have all three concepts to achieve optimal effectiveness. Separation would probably be better. But separating your campaigns will fail because they are inextricably linked.
Execution is the final step for brands to attract consumers, creative people can freely express themselves here. Understanding what Execution is will help us stay on track and avoid making mistakes in marketing.